Our Story

A to Z Coach started training athletes professionally in 1978. Over thirty years later, A to Z is revolutionizing the world of Athletic Development under the leadership of Bob King.

Our philosophy is to develop complete athletes through a safe and effective training methodology of Lift, Run, Jump™. We supplement that philosophy with principles that are the cornerstones of our company: everything is connected - from the intricacies of training to the nuances of individual athletes and even individual coaches - and we can always get better. We utilized our experience along with years of research to identify the deficiencies in Athletic Development – not only in the education of technique and mechanics but also in process flow and resource management.

It quickly became our passion to take our experience from the highest levels and translate them to lower levels of sports where the need was greatest. Our goal is to help coaches and athletes reach their potential, regardless the level. As we educate others, we take pride in the opportunity to lay the foundation for a program, because the only thing more important to us than our success is your success.